Privacy policy

Laboratoire d'innovation technologique GSoft Inc. offers tools and a platform commercialised as “SoftStart” which provides workplace onboarding experiences (the “SoftStart Platform”). Laboratoire d'innovation technologique GSoft Inc. understands the importance of protecting Personal Information (as defined below). For this reason, Laboratoire d'innovation technologique GSoft Inc. strives to have business procedures and security safeguards in place to protect Personal Information under its control.

1. Application and Scope

This Privacy Policy describes our practices with respect to the collection, use and disclosure of Personal Information by Laboratoire d'innovation technologique GSoft Inc. and our affiliated entities in Canada, such as GSoft Inc., ShareGate Group Inc. and Officevibe Inc. (collectively, “SoftStart”).

This Privacy Policy (this “Policy”) is intended to establish responsible and transparent practices for the management of Personal Information and to satisfy the relevant and applicable legal requirements. This Policy sets out the standards, responsibilities and obligations of SoftStart in respect of any Personal Information collected, accessed or processed by SoftStart in the course of its business operations and specifies the obligations of SoftStart that arise from SoftStart Terms (available at (the “Terms”) entered into between SoftStart and its corporate customers (each, a “Customer”), whereby SoftStart might handle or have access to Personal Information.

This Policy also governs Personal Information collected about SoftStart’s website Users (as defined in the Terms) and explains how SoftStart uses and discloses Personal Information collected from people who visit its website and otherwise interact with SoftStart through and its sister websites provided by SoftStart (collectively, the “Website”). It also explains how SoftStart uses cookies and similar technologies.  If you do not agree with this Policy, do not access or use the SoftStart Platform and any related services (the “Services”) or the Website.

2. Definition of Personal Information

Personal Information” is defined as any information about an identifiable individual. This may include, for example, email addresses and contact details and any similar information provided to SoftStart in the course of its business operations, or which SoftStart may receive from business inquiries. Personal Information that is aggregated and/or de-identified or that cannot be associated with an identifiable individual is not considered to be Personal Information.

3. International Compliance

SoftStart complies with: (i) data protection laws applicable to SoftStart; (ii) anti-spam legislation applicable to SoftStart; and (iii) applicable industry standards concerning data protection, confidentiality or information security. SoftStart has global operations and therefore, in some cases, information managed by SoftStart may be transferred, processed and stored to other countries, although at all times SoftStart will ensure that Personal Information is protected by confidentiality and security procedures and protections that are, at a minimum, equivalent to those employed by SoftStart itself.

SoftStart complies with this Policy as well as applicable Canadian private sector data protection laws such as the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and substantially similar provincial laws pertaining to the collection, use and disclosure of Personal Information. PIPEDA provides for an adequate protection of Personal Information according to the European Commission Decision of 20 December 2001 pursuant to Directive 95/46/EC of the European Parliament and the Council.

SoftStart also complies with the General Data Protection Regulation (Regulation (EU) 2016/679). and the Data Protection Act 2018 and the GDPR as saved into United Kingdom law by virtue of Section 3 of the United Kingdom’s European Union (Withdrawal) Act 2018. Where applicable, our commitment to such regulation may be found in our Data Processing Addendum. SoftStart (or third parties acting on SoftStart’s behalf) may transfer Personal Information that SoftStart collects to countries outside of the European Economic Area. Where such transfer occurs, SoftStart will take steps to ensure that Personal Information is protected. SoftStart will make such transfers only if at least one of the following conditions are present:

a) SoftStart has entered into a contract based on the “Standard Contractual Clauses”, provided that such contract, combined with technical and organizational measures, offers appropriate safeguards for the rights of the individuals whose personal data is being transferred;

b) Such transfer is governed by “Binding Corporate Rules”, which have been approved by data protection authorities; or

c) Such transfer is covered by a European Union Commission “adequacy decision”. You can find out more about this here.

4. Collection and Use of Personal Information through the Services

When providing the Services, SoftStart only processes Personal Information in accordance with the Terms and applicable laws. SoftStart generally uses Personal Information from or about its Customers and Users for the following purposes:

a) to create, establish and administer Customer’s account, to respond to Customer’s inquiries related to its account and to contact Customer about SoftStart’s Services or account-related matters;

b) to provide Services, including to provide Customer and its Users with access and use of the SoftStart Platform and customer support;

c) to manage and develop SoftStart’s business and operations;

d) to measure and analyze User behavior;

e) to monitor, maintain and improve SoftStart’s Services or features;

f) to understand how Users interact with SoftStart and ensure our services, products or features work correctly;

g) to develop new services, products, features, programs and promotions;

h) to understand Customers and Users’ needs and preferences and customize how we tailor and market products, programs and Services to our Customers and Users based on their interest;

i) to meet legal and regulatory requirements and to allow SoftStart to meet contractual requirements relating to the Services provided to Customer;

j) to conduct surveys on the quality of SoftStart’s Services or to collect feedbacks on the Services;

k) to provide Customer with offers for additional services, features and products that SoftStart believes may be of interest to Customer;

l) to conduct market or benchmarking research and data analytics by tracking and analyzing current or previously collected Personal Information; and

m) to measure the effectiveness of our marketing.

When possible, SoftStart will use Personal Information in an aggregated and/or anonymized format.

Unless required or authorized by law, SoftStart will not use Personal Information for any other or new purpose without obtaining prior consent.

5. Collection and Use of Personal Information through the Website

SoftStart generally collects and uses Personal Information from or about its website Users as follows:

5.1 Information Provided by Users. In many cases, SoftStart collects Personal Information directly from Users when they visit or use the Website. For instance, SoftStart may collect the following types of information:

5.1.1 Inquiries and Requests for a Trial or Service. SoftStart may collect Users’ name, contact information, email address and any other information provided when Users make an inquiry or contact SoftStart through the Website, when Users sign up to receive SoftStart’s newsletter or when Users submit a request or an order for an SoftStart trial or service.

5.1.2 Personalization of Website. When Users visit the Website, they may, from time to time, be invited to provide information such as User’s title to help SoftStart personalize or customize the Users experience when using the Website.

5.2 Technical Information. When Users visit the Website, SoftStart may collect, using electronic means such as cookies, technical information. This information may include information about visits to the Website, including the IP address of the Users’ computer and which browser was used to view the Website, the Users’ operating system, resolution of screen, location, language settings in browsers, the site the User came from, keywords searched (if arriving from a search engine), the number of page views, information entered, advertisements seen, etc. This data is used to measure and improve the effectiveness of the Website or enhance the experience for Users. While most of the time this information is depersonalized, if this information relates to an identifiable individual, SoftStart will treat this information as Personal Information. SoftStart may also, without limitations, collect and use the following type of information when Users visit and/or interact with SoftStart or the Website:

5.2.1 Google Analytics: SoftStart uses Google Analytics which allows it to see information on User website activities including, but not limited to, page views, source and time spent on our Website. This information is depersonalized and is displayed as numbers, meaning that it cannot be tracked back to individuals. Users may opt-out of SoftStart’s use of Google Analytics by visiting the Google Analytics opt-out page.

5.2.2 HubSpot: SoftStart uses HubSpot which allows it to see information on User website activities including, but not limited to, page views, source and time spent on our Website. However, this information is not depersonalized and Users may not opt-out of SoftStart’s use of HubSpot.

5.2.3 Google AdWords: SoftStart uses Google AdWords Remarketing to advertise SoftStart across the Internet and to advertise on third party websites (including Google) to previous visitors of the Website. AdWords remarketing will display ads to Users based on what parts of the SoftStart Website they have viewed by placing a cookie on the Users’ web browser. It could mean that SoftStart advertises to previous visitors who haven’t completed a task on the Website or this could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. This cookie does not in any way identify the User or give access to the Users’ computer or mobile device. The cookie is only used to indicate to other websites that the User has visited a particular page on the Website, so that they may show the User ads relating to that page. If Users do not wish to participate in Google AdWords Remarketing, they can opt out by visiting Google’s Ads Preferences Manager.

5.2.4 Interest-based Advertising. SoftStart may also allow a limited number of trusted third parties to install cookies on Users’ hard drive from the Website. The Website may include third-party advertising and links to other websites which may be used to generate personalized advertisements. Personalized ads, sometimes referred to as interest-based or behavioral ads, are ads based upon information about Users, such as page views on the Website, information requests or purchases on the Website. SoftStart does not provide any Personal Information to advertisers or to third party sites that display interest-based ads on the Website. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that Users who interact with or click on a personalized ad or content displayed on the Website are part of the group that the ad or content is directed towards. Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that appear on the Website directly to Users’ browser. They may also use cookies to measure the effectiveness of their ads and to personalize ad content. SoftStart does not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by this Policy. Please contact them directly for more information about their privacy practices. Users can also generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Digital Advertising Alliance of Canada. Please visit the DAAC opt-out page for more information.

5.3 Choice with Cookies. Users can block the use of cookies by activating the settings in their browser. The “Help” feature on most browsers will tell Users how to prevent their browser from accepting new cookies, how to have the browser notify the Users when they receive a new cookie, or how to disable cookies altogether. If Users choose to withhold consent, or subsequently block cookies, they may not be able to access all or part of the content of the Website. Additionally, Users can disable or delete similar data used by browser add-ons, by changing the add-on’s settings or visiting the website of its manufacturer.

5.4 Privacy Policies of other Websites. This Policy only addresses the use and disclosure of information by SoftStart. Other websites that may be accessible through the Website have their own privacy policies and data collection, use and disclosure practices.

5.5 Personal Information from Other Sources. SoftStart may obtain from third parties additional Personal Information about a website User if such User gave permission to those third parties to share its information.

Pursuant to privacy laws applicable in the European Economic Area and in the United Kingdom, SoftStart collects and processes Personal Information about individuals under a variety of legal bases, depending on the reason for such collection or processing. SoftStart shall only collect, process or use Personal Information where:

7. Sharing of Personal Information

SoftStart will not sell, rent or trade Personal Information to any third party. However, SoftStart may share Personal Information when authorized and/or required by law or as follows:

7.1 Within SoftStart. We may share Personal Information within SoftStart (i.e. between our affiliates and subsidiaries) in Canada for the purposes described in Sections 4, 5 and 7 of this Policy.

7.2 Service Providers. SoftStart may grant access to Personal Information to third party service providers in connection with the performance or the improvement of its Website and Services. Before sharing any Personal Information with any of its third-party service providers, SoftStart will ensure that the third party maintains reasonable data management practices for maintaining the confidentiality and security of Personal Information and preventing unauthorized access.

7.3 As Permitted or Required by Law. SoftStart may disclose Personal Information as required by applicable law or by proper legal or governmental authority. SoftStart may also disclose information to its accountants, auditors, agents and lawyers in connection with the enforcement or protection of its legal rights. SoftStart may also release certain Personal Information when it has reasonable grounds to believe that such release is reasonably necessary to protect the rights, property or safety of others and itself, in accordance with or as authorized by law. In the event SoftStart receives a governmental or other regulatory request for any Personal Information, SoftStart will promptly notify Customer, unless it is prohibited to do so, in order to allow Customer the option to defend such action. SoftStart shall reasonably cooperate with Customer in such defense.

7.4 Business Transaction. SoftStart may disclose Personal Information to a third party in connection with a sale or transfer of business or assets, an amalgamation, re-organization or financing of parts of our business. However, in the event the transaction is completed, Personal Information will remain protected by applicable data protection laws. In the event the transaction is not completed, SoftStart will require the other party not to use or disclose the Personal Information received in any manner whatsoever and to delete such Personal Information.

8. Security of Personal Information

SoftStart will store and process the Personal Information in a manner consistent with industry security standards, and as long as necessary for the purposes described in this Policy, unless a longer retention is required by law. SoftStart has implemented technical, organizational and administrative systems, policies, and procedures to help ensure the security, integrity and confidentiality of Personal Information and to mitigate the risk of unauthorized access to or use of Personal Information, including: (i) appropriate administrative, technical and physical safeguards and other security measures designed to ensure the security and confidentiality of the Personal Information it manages; (ii) a security design intended to prevent any compromise of its own information systems, computer networks or data files by unauthorized Users, viruses or malicious computer programs; (iii) appropriate internal practices including, but not limited to, encryption of data in transit; using appropriate firewall and antivirus software; maintaining these countermeasures, operating systems and other applications with appropriate reasonable up-to-date virus definitions and security patches so as to avoid any adverse impact to the Personal Information that it manages; (iv) appropriate logging and alerts to monitor access controls and to assure data integrity and confidentiality; and (v) permitting only authorized Users access to systems and applications, and all persons with authorized access to Personal Information must have a genuine business need-to-know prior to access (together, “Security Program”).

9. Data Retention

SoftStart will retain the Personal Information as necessary for the purposes described in this Policy, unless a longer retention is required by law or justified by a legitimate business interest of SoftStart, subject to applicable laws. Notwithstanding the foregoing, upon termination of the Terms, SoftStart shall retain the Personal Information stored in the SoftStart Platform until Customer instructs SoftStart to delete the Personal Information or until Customer’s access to the Services is terminated in accordance with the Terms, whichever occurs first.

10. Training and Supervision

SoftStart maintains adequate training programs to ensure that its employees and any others acting on its behalf are aware of and adhere to its Security Program. SoftStart shall exercise necessary and appropriate supervision over its relevant employees to maintain appropriate confidentiality and security of the Personal Information it manages.

11. Data Incidents Involving Personal Information

SoftStart shall promptly notify Customer of a data breach, of a loss of data or of a failure of SoftStart’s Security Program:

a) which has resulted or is suspected to have resulted in the loss, unauthorized access, disclosure, use or acquisition of Personal Information (including hard copy records); and

b) which, in SoftStart’s opinion, presents a real risk of significant harm to individuals whose Personal Information is impacted (“Data Incident”).

While the initial notice may be in a summary form, a comprehensive written notice shall be given to Customer within the legally required timeframe, where applicable. The notice shall summarize in reasonable detail the nature and scope of the Data Incident (including each data element type) and the corrective action taken or to be taken by SoftStart. SoftStart shall promptly take all necessary and advisable corrective actions and shall cooperate with Customer in all reasonable efforts to mitigate the adverse effects of Data Incidents and to prevent their recurrence.

To the extent that SoftStart’s processing of Personal Information is subject to the General Data Protection Regulation (Regulation (EU) 2016/679) or to the Data Protection Act 2018 and the GDPR as saved into United Kingdom law by virtue of Section 3 of the United Kingdom’s European Union (Withdrawal) Act 2018, SoftStart relies on the legal bases described under Section 6 hereof to process Personal Information. Subject to applicable laws, Users also have the right to: (i) access and rectification or erasure of Personal Information, to the extent that SoftStart may need to retain certain Personal Information, including for record keeping purposes or to comply with legal obligations; (ii) restrict or object SoftStart’s use of Personal Information (though, in some cases, this may mean no longer using the Services or the Website) where SoftStart is relying on a legitimate interest (or those of a third party) and there is something about User’s particular situation which impacts on User’s fundamental rights and freedoms; (iii) lodge a complaint with their local data protection authority (contact details for data protection authorities in the European Economic Area are available here); and (iv) data portability. Users will not have to pay a fee to exercise such rights, however, SoftStart may charge a reasonable fee or refuse to comply if the request is unfounded, repetitive or excessive.

13. How to Contact Us

Any questions, complaints or requests regarding this Policy or SoftStart’s handling of Personal Information can be addressed to SoftStart’s customer service at: 

Laboratoire d’innovation technologique GSoft inc. 

Attention : Data Protection Officer 

1751, rue Richardson, Suite 1.050 
Montréal (Québec) H3K 1G6 

A User who seeks to exercise his/her data protection rights referred to in Section 10, in respect of Personal Information stored or processed by us on behalf of a Customer (typically the employer of a User), must direct his/her query to such Customer, as being the data controller. If SoftStart receives such User’s request to exercise its data protection rights referred to in Section 10 (including for access to or correction of Personal Information), SoftStart shall redirect the User to Customer and, upon request from Customer, shall assist Customer in responding to such request, if applicable. 

Our Data Protection Officer will attempt to respond to your request within the legally applicable timeframe, and in any case no later than 30 days after receipt of such request. We will advise you in writing of our response to your request. Should we refuse to grant your request, we will inform you of the legal reason of our refusal, and we will apprise you of remedies available to you and of the time limit for exercising them. 

Should you be unsatisfied with the outcome of your request, you may lodge a complaint with SoftStart’s supervisory authority, the Commission d’accès à l’information (

14. Change of Privacy Policy

SoftStart will review and update its policies and procedures as required to keep current with rules and regulations, new technologies, standards and customer concerns. This Policy may therefore change from time to time. If SoftStart makes changes that materially alter Users privacy rights, SoftStart may provide additional notice, such as via email or through the Services or the Website. If Users disagree with the terms of this Policy, their only remedy is to discontinue use of the Websites and the Services.

This Policy was last updated on September 22nd, 2022.